Across the country, people celebrate Australia Day. Small businesses can make the most of this event to engage with consumers, exhibit their Australian values, and even give back to the community by hosting various events and activities. To help businesses achieve their goals, this post will explore various methods to effectively promote and elevate your Australia Day events!
1. Email Marketing
Some marketers think that email marketing is no longer as effective. If you’ve heard this too, don’t fall for it! Email marketing continues to be a great way to connect to your audience; the secret is to get your message in front of the right people.
When you advertise using other media, you’re hoping the right people will see it. On the other hand, email marketing allows you to communicate directly with prospective attendees. In fact, there’s no need to pick up the phone, mail hundreds of physical letters, and pay for shipping costs. Simply hit the send button and reach thousands of email accounts.
But remember to segment your email lists, so you don’t waste time on the wrong people. Doing this allows you to effectively send different versions of the same message. Additionally, if your audience is divided into several categories, think about giving each one some variation in branding, whether it’s about the email templates or visual elements.
2. Social Media
Social media is a great tool for promoting Australia Day events because it allows for real-time interactions with followers. Understanding your target audience is key to effectively using social media to promote your event. Find out who is most likely to attend your event and make a list of strategies for interacting with your target audience.
Successful social media event marketing starts long before the actual event. Different platforms bring in different engagement opportunities. LinkedIn, for example, is great if you want to target professionals with your event. However, TikTok and Instagram might be more appropriate for casual gatherings with a younger audience. Analyze who your audience is and select the platforms on which they are most active.
To increase the reach of your event, work with influencers, business leaders, and other event partners. You can ask them to share engaging visual materials about your event, which you can easily make with Australia Day poster templates. Ultimately, craft hashtags for your event. They can improve your event’s social media presence. For instance, if you use #MelbourneAustraliaDay in your posts, people in this city can easily discover your event.
3. Work with Event Ticketing Platforms
If you are an event planner, you should think about how much time and effort you can save by managing your Australia Day event with the use of an event ticketing platform. It can serve as a single, central location from which you can manage the majority of your event’s details, invite guests, and gather everything you need.
Guests no longer want to go to an event early just to secure their tickets. If you have the right software, you can pre-sell event tickets. Online sales allow potential customers to pick up tickets in advance and be prepared for event admission, resulting in shorter wait times and a more seamless event check-in experience.
The less time you need to spend handling attendees’ arrivals, the less expensive your event will be and the sooner the fun begins! Furthermore, because everyone is already registered in the system, using ticketing software speeds up the process considerably in the end. Essentially, with an online management system, you have a much lower chance of experiencing a delay at the gate.
Remember that you can also give your guests a completely personalized experience with the appropriate software. After they purchase their tickets, send your soon-to-be guests some additional information about the procedure, directions, arrival advice, and even suggestions for nearby hotels. There are a lot of ways to customize the experience and make your event appear well-planned!
The Takeaway
For decades, Australia Day has been an important celebration of the country’s liberty, principles, and, more importantly, patriotism. There are lots of interesting and enjoyable ways for small businesses to mark the occasion. With the event promotion strategies above, you can take part in the festivities and strengthen your bonds with your local community.
It’s important to identify trends and opportunities and think on your feet when it comes to creating buzz around your brand. Your audience is just out there, ready and waiting to be tapped and engaged. Your biggest role is to figure out how, when, and where to tap them. Australia Day is the perfect time to up your game. Plan for it and make it a new sought-after activity for your brand!
